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With 115 years of service under its belt, Hotel Colorado is undoubtedly full of time-honored tradition and rich history. This inviting getaway, located in Glenwood Springs, Colorado, boasts luxurious suites and unique historic attractions, hosting approximately one million visitors per year. Since the start of their partnership in 1999, The Stasko Agency and Hotel Colorado have established their own rich PR history to promote the extensive opportunities the hotel has to offer. Through Springboard Marketing, The Stasko Agency sought new and diverse marketing options to reach a broad scope of audiences through relevant and strategically shaped news stories. A passion for fresh ideas kept The Stasko Agency continually looking for chances to highlight the organization’s strengths. Several different campaigns were created to keep the hotel relevant and current, including the “Historic Colorado Gets a Face Lift” pitch, which generated over $209,000 in ad-value publicity, and the Holiday Lighting campaign, which landed a picture of Hotel Colorado on the front page of The Denver Post. Extensive media coverage, both in print and on screen, resulted in positive returns and laid a strong foundation for future success in promotion.
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