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Specializing in environmentally conscious developments, Zocalo has established itself as a leader in the green initiative for sustainable living. The Stasko Agency partnered with the organization to reinforce its reputation as a positive force in the community and create a fresh perspective on the impact of going green. Through Pipeline PR, The Stasko Agency built Zocalo’s visibility with widespread media coverage and prime placement in publications, including a 4-page spread in Architecture and Design of the West. Understanding the diverse scope of consumers in real estate and high demand for environmentally friendly options, The Stasko Agency strategically extended its publicity efforts to reach target audiences through various mediums, including online blogs, local papers, and business journals. Zocalo continues to reduce the negative impact of new developments while The Stasko Agency works to bolster the organization’s positive impact on the community.
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