As the first LEED Gold apartments in the Rocky Mountain Region, Solera has multiple audiences with which they must communicate. When the building broke ground in 2008, information and education on the LEED process became a necessity. The Stasko Agency worked with Zocalo Community Development to launch a twice-monthly blog that would focus on LEED criteria and general apartment trends. The blog was disseminated to media, real estate agents and interested buyers through a branded email campaign. As the building neared completion, the blog was adapted for a new need—reaching and connecting to residents and potential interested residents. The client has since taken over the social media efforts and is using the blog to share upcoming events and tips on how to be green in different aspects of everyday life.

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Website: blog.staskoagency.com