The Stasko Agency occasionally gets a request for one-off campaigns that require quick action. When asked to coordinate a one-day Denver press tour for former HUD secretary Henry Cisneros, we immediately put together a list of talking points and began pitching the local television media. Live coverage was a high priority in this campaign for several reasons: the story was timely, relative and newsworthy; and Mr. Cisneros is a recognizable and credible public figure. Using these factors as our ammo, we were able to land segments on CBS Denver, 7News, 9News, Fox 31 and Fox News-National all within a one-day tour.

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