The end of the year provides us with a great opportunity to reflect back on all the work we did in the past year. While it seems like a blur now, we accomplished quite a bit in 2012, from helping introduce the public to an array of new projects that promise to change the landscape of Denver (Cadence Union Station, RTD’s Sheridan Parking Garage); to providing the exposure our entrepreneurial clients needed to launch their services in new markets (Mudlick Mail, VideoBloom, iVote) to marking important anniversaries (Little Man Ice Cream, Paxia Authentic Mexican Cuisine).
One of our favorite projects this year involved a group of very enthusiastic preteens and more than 2,000 cans of food. To celebrate its 70th anniversary in Colorado, Swinerton Builders launched an educational initiative called Discovery Builders, in the Adams County charter school, The Academy. Over six weeks, Swinerton employees taught fifth-to-eighth grade students how to use math and science to solve real-world construction problems. Their work culminated in the construction of a
a 14-foot tall replica of the Four Seasons Hotel (a Swinerton project) made completely out of canned food.
We were thrilled to be present for the build-out one cloudy afternoon in October and we can’t say enough about how well these students worked with their mentors to create a truly amazing model. Check out the photos below for proof of this wonderful collaboration.
|The students getting their instructions for the day|
|Mapping it out|
|Hard at work|
|The team and the finished product|
We are proud to report that all of the food used to build the Four Seasons replica was donated to Community Food Share, a food bank serving Boulder and Broomfield counties.
The Colorado Real Estate Journal highlighted the project in it’s December 19th issue and the Arvada Press which ran a story about the company’s achievements in Colorado in November. You can read it here.
Congratulations to Swinerton and all of our clients for setting and achieving such high goals and giving us plenty to talk about!
Call it our brush with Bruce. Last month, Olympic champion and reality television star Bruce Jenner served as the keynote speaker for the Mudstock 2010 training summit hosted by Stasko Agency client Mudlick Mail. A direct mail provider for the automotive service industry, Mudlick brought Bruce to Mudstock (held in tiny Kingston, GA) to inspire attendees, who were there to learn strategies to grow sales.
Bruce not only earned rave reviews from Mudstock participants, but also garnered plenty of coverage from online news sites. The social media releases we distributed to promote Bruce’s appearance at the event received nearly 85,000 impressions and were picked up by celebrity sites such as Celebopedia, Zimbio and the auto blogs justgoodcars and All World Automotive.
The local newspaper – the Rome News-Tribune – also turned out to interview Bruce, pictured here with Mudlick Mail CEO Greg Sands and Mudlick Mail President Tim Ross. The article and a video of the interview can be viewed here.
The Stasko Agency is excited to be teaming with Erika Gonzalez of Scoop PR to provide media relations services for Mudlick Mail. Erika was a longtime reporter at the Rocky Mountain News and served as the spokesperson for the Colorado Lottery before starting Scoop. Welcome to the Stasko family Erika!