The MAGIC is in the monitoring


Are you frustrated with running publicity campaigns that seem to fall flat? Have you ever wondered why your campaigns aren’t generating the engagement or sales you hoped for? If you’re not monitoring your campaigns, you could be missing out on valuable insights that can help you improve and achieve better results.

In our latest Vlog, we discuss the power of monitoring your publicity campaigns. We share tips and tricks on how to track your campaigns effectively and use the data to refine your marketing strategies. By monitoring your campaigns, you can identify what’s working and what’s not and make data-driven decisions to help you achieve your business goals.


Using Multi-Channels for a Successful Publicity Campaign


Are you tired of investing all your efforts into one channel for your media publicity campaign and not seeing the results you desire? If so, you’re not alone. Many businesses make the mistake of relying on a single channel, thinking that it will be enough to reach their target audience effectively. However, this approach often falls short, resulting in missed opportunities and reduced ROI.

In my latest vlog, I discuss the importance of using a range of channels for a successful publicity campaign. From social media to traditional marketing techniques, I share tips and strategies to help you get more reach and engagement from your campaigns.

Mastering the Art of Messaging with Lu Stasko


As a business owner, you know the importance of clear and concise messaging for a successful publicity campaign. However, sometimes it can be challenging to hit the mark and effectively convey your message to your audience.

That’s why I wanted to reach out and share some exciting news with you! This Vlog offers quick tips and tricks for improving your messaging and communication skills. With practical advice, you’ll learn how to craft messages that resonate with your audience and achieve your desired results.

March into Success: How to define your ideal Target Market


As a business owner, you know that reaching your ideal customers is crucial to your success. However, identifying that perfect audience can be a daunting task. That’s why I’ve put together this Vlog on how to define your ideal target market, providing practical tips and strategies to help you connect with your customers more effectively.

This Vlog post provides some pointers on what to consider so you can narrow down your ideal audience and tailor your marketing efforts to meet their needs. These tips can help you take the first step towards unlocking the full potential of your business.

I look forward to sharing more tips with you on how to get more media placement for you and your business. I invite you to join me for a LIVE conversation on Facebook – every Friday at 10:30 (MST) / 12:30 (EST). Just click here: Stasko Agency Facebook Page


As a CEO or leader, you know that a positive public image is essential for your company’s success. However, all too often, executives miss the mark regarding publicity, leading to negative press, a loss of trust from stakeholders, and even a drop in revenue.

That’s why I wanted to share with you this vlog that explores the common pitfalls that CEOs and leaders face regarding publicity. The vlog will provide insights and tips on avoiding these traps and building a positive public image for your company.

Whether you’re a seasoned executive or a rising leader, this vlog is a must-see. You’ll learn practical tips to connect with your audience, balance transparency and privacy, and succeed in the spotlight.  Click the video to watch the vlog now!


Are you struggling to gain exposure for your community’s economic development initiatives? As an economic development professional, it can be difficult to reach stakeholders and share important updates about your community’s growth.

That’s why I wanted to share my latest vlog with you, where I discuss the importance of using a monthly newsletter to promote your community. In this video, I’ll share tips on how to craft a successful newsletter and keep your stakeholders engaged and informed.

Don’t miss out on this valuable resource for increasing your community’s exposure and reaching a wider audience. Click the video to watch the vlog now!


We all know it can be difficult for small towns and cities to gain media attention. In today’s vlog, I am addressing this issue and offering some tips on how to start drawing attention to your area. I understand that it can be challenging to generate buzz and attract media coverage, especially for smaller communities. That’s why I put together some quick and actionable tips to help you get noticed.


In today’s business world, corporations face immense pressure to get media attention to stay relevant and competitive. It can be a challenging task to grab the spotlight amidst a sea of companies vying for public attention. As a result, corporations often find themselves struggling to find new and innovative ways to attract more media exposure.

That’s why I’m excited to share our new video, which provides some tips and strategies for corporations to earn more media exposure. This video provides valuable insights into how corporations can stay ahead of the curve and capitalize on the power of the media to promote their brand.


I understand that as a business owner, it can be challenging to attract more eyes on your business during the mid-February to March period. With the Spring Holidays around the corner, the competition becomes even tougher, and you may feel overwhelmed by the thought of finding new and creative ways to market your business.

But, I have good news! In this latest Vlog, I help you overcome these challenges and make the most out of the Spring Holidays. I share tips and strategies on how to use Mardi Gras and St. Patrick’s Day to increase your business exposure and gain more publicity value.

From utilizing the festive atmosphere to run promotions, to creating social media campaigns and events, this Vlog covers it all. My aim is to help you turn the mid-February to March period from a marketing struggle into a time of growth and success for your business.


As leaders in your small town or city, you are likely aware of the challenges in gaining positive attention and exposure. The competition can be fierce, and it can feel like bigger cities always get the spotlight.

However, with the right approach, you can make your community shine. In Part II of this week’s VLOG series on promoting your hometown, I share tips on how to engage your community and build a strong local brand by including them in your public relations efforts.

Whether you’re a long-time resident or a newcomer to the area, the tips will help you create a buzz and build a sense of pride and community spirit.