Keeping your current customers helps build credibility, referrals and cost savings

Long gone are the days when automotive shop owners could simply expect customers to remain loyal for life. Consumers, fed up with paying too much for overly technical, poorly-explained car repairs, have grown distrustful of the industry. Shop owners are also experiencing the fallout from focusing less on customer service and failing to respond to a new generation of customers who don’t shop for repair services like their parents did…