Tag Archive for: Connection

Really… The STAR is born!!!!   The Stasko Agency is proud to announce the new division of their company, called STAR (Small Town Association of Residents)!  We will focus on helping smaller towns, communities, and neighborhoods connect residents and neighbors with their local businesses, schools, and municipalities in a unique and productive way, bringing pride in the community, tourists for local businesses, and prosperity for everyone.

 

Our Experience in Building Stellar Communities

You will know the work The Stasko Agency has done with developers, retailers, restaurants, and municipalities with brand publicity and PR strategy. For 25 years, we have been doing PR and publicity for our beloved clients and at the heart of the work is always connection.  We have loved connecting our clients to their customers, retailers to their shoppers, restaurants to their patrons, and municipalities to their community.

HUNI Hour in the LoHi Neighborhood

We loved creating the connections that transformed one of Denver’s neighborhoods, Lower Highlands (LoHi), into a premier urban destination.  Many remember the local Happy Hours, which were for the residents that were members of the RNO (Resident Neighborhood Organization) called HUNI (Highland United Neighborhood Inc.)  These Happy (or HUNI) Hours were just one example of the monthly events that put LoHi on the map and helped change this neighborhood into a thriving and in-demand area to reside and do business.

 

We Spotted a Trend: Gen Z is Moving to Small Towns

We are now seeing a new opportunity that we are excited to share.  2020 was the tipping point for so many people.  Given all the big changes in the world, many of us were able to focus on what really matters in our lives – and many of our urban neighbors have been choosing to move to smaller towns and communities where the pace is slower, their dollar goes further, and they can live and work rather than just work to live.  People are moving from big cities to small towns to find peace and a new way of life.

After Covid, people are noticing that the urban corridors are getting crowded, and the traffic is becoming worse. There is a trend where these folks are starting to find these small towns and wanting to settle there.

Just follow the Gen Z’ers because they have a knack for finding beautiful small towns with picturesque mountains, working remote jobs, and having a sense of place-making – designing the very place in which they choose to live.  They envision themselves retiring in these smaller towns and these small towns need to know that Gen Z’ers are arriving with their pets, their plants, and a whole lot of possibility.  They have ideas they want to share about the potential they see and they want to help to make it better.

A STAR IS BORN

So you see the reason for creating STAR! Our services will assist in building relationships and connections with the residents who are responsible for making such towns, communities, and neighborhoods welcoming, and charming. Our sole mission is to help small town residents to connect with one another, remind them of why they live there, and inspire them to share their communities. We also help city officials see that residents and neighbors are the influencers that are right in their own backyard.

Bridging the Connection Gap

We have found in our experience that when the residents are connected to the visions of those who serve their city, they feel excitement and part of a bigger plan. They feel like it truly is “their town, community, or neighborhood.”

When communities are brought together, there’s a sense of pride – being proud of living in a neighborhood or small town that is so well connected, where neighbors know and help each other on a regular basis, where the business owners know the local’s names. A familiarity with the history and the environment of that area is created, which brings a welcoming feeling to those who are visiting!

When Communities Unite, Pride Ignites!!

How to connect with STAR

If you are looking for ways to bring your community together and reach your local residents in a new and unique way, please contact us at info@staskoagency.com and type in STAR in the subject line.

We look forward to showcasing your influencers from your own backyard.

The Vision of STAR

The Vision for STAR, on a larger scale, is to help County Commissioners, Chambers of Commerce, Business Groups, and Economic Development Directors, use the power of the town residents and neighbors to promote the towns’ events and vision, and to share the benefits and sites of the area. STAR will be a vital teaching tool and a resource for the smaller towns that are experiencing challenges for many reasons, to reignite the spark, one town at a time.

 

 

 

 

 

 

We’ve heard a lot of trumpeting about the virtues of remote work in the last 2 years… expanded flexibility, increased productivity, decreased overhead expenses. But besides the decrying of “Zoom fatigue,” we’re not talking enough about what this new world of virtual work is costing us.

1. Use Intention and Creativity to Drive Human Connection

What’s it like for employees to go months at a new job without ever meeting their colleagues in person? How do teams rally around a shared purpose when they’re not telling stories in the hallway, or seeing each other’s successes and lessons first-hand?

Organizations are made up of humans, who have a deep need for connection and a sense of purpose. That need can be fulfilled in a virtual world of work, but not without intention and creativity. It simply won’t happen by accident, and organizations that fail to pay attention to this need are putting themselves at massive risk when it comes to building and maintaining connected, fulfilled, and profitable teams.

2.  Rally Your Team Around Their Shared Purpose

At The Stasko Agency, we’ve been diligently designing the antidote to this emerging problem of disconnected, disengaged teams. We call it Your Evolution Story (YES), and it leverages the power of storytelling to provide what we’re all yearning for: connection and purpose.

None of us has emerged from the last 2 years without a story to tell. Your Evolution Story will help your team see, shape, and share their stories, individually and collectively. 

3.  Propel Your Team into the Future… Together

Through a designed experience available as individual sessions and team workshops, we lead your team on a journey of discovery, helping them mine their experience for the story of their evolution and then share that story with others. We’ll also help your team write a new collective story that rallies them around a shared purpose and propels them into the future… together.

To learn more about the YES experience- click here

It’s a win for your team, for your organization, and for humans.

If you’re ready to give your people what they want (connection and purpose), let’s connect.