Really… The STAR is born!!!! The Stasko Agency is proud to announce the new division of their company, called STAR (Small Town Association of Residents)! We will focus on helping smaller towns, communities, and neighborhoods connect residents and neighbors with their local businesses, schools, and municipalities in a unique and productive way, bringing pride in the community, tourists for local businesses, and prosperity for everyone.
Our Experience in Building Stellar Communities
You will know the work The Stasko Agency has done with developers, retailers, restaurants, and municipalities with brand publicity and PR strategy. For 25 years, we have been doing PR and publicity for our beloved clients and at the heart of the work is always connection. We have loved connecting our clients to their customers, retailers to their shoppers, restaurants to their patrons, and municipalities to their community.
We loved creating the connections that transformed one of Denver’s neighborhoods, Lower Highlands (LoHi), into a premier urban destination. Many remember the local Happy Hours, which were for the residents that were members of the RNO (Resident Neighborhood Organization) called HUNI (Highland United Neighborhood Inc.) These Happy (or HUNI) Hours were just one example of the monthly events that put LoHi on the map and helped change this neighborhood into a thriving and in-demand area to reside and do business.
We Spotted a Trend: Gen Z is Moving to Small Towns
We are now seeing a new opportunity that we are excited to share. 2020 was the tipping point for so many people. Given all the big changes in the world, many of us were able to focus on what really matters in our lives – and many of our urban neighbors have been choosing to move to smaller towns and communities where the pace is slower, their dollar goes further, and they can live and work rather than just work to live. People are moving from big cities to small towns to find peace and a new way of life.
After Covid, people are noticing that the urban corridors are getting crowded, and the traffic is becoming worse. There is a trend where these folks are starting to find these small towns and wanting to settle there.
Just follow the Gen Z’ers because they have a knack for finding beautiful small towns with picturesque mountains, working remote jobs, and having a sense of place-making – designing the very place in which they choose to live. They envision themselves retiring in these smaller towns and these small towns need to know that Gen Z’ers are arriving with their pets, their plants, and a whole lot of possibility. They have ideas they want to share about the potential they see and they want to help to make it better.
A STAR IS BORN
So you see the reason for creating STAR! Our services will assist in building relationships and connections with the residents who are responsible for making such towns, communities, and neighborhoods welcoming, and charming. Our sole mission is to help small town residents to connect with one another, remind them of why they live there, and inspire them to share their communities. We also help city officials see that residents and neighbors are the influencers that are right in their own backyard.
Bridging the Connection Gap
We have found in our experience that when the residents are connected to the visions of those who serve their city, they feel excitement and part of a bigger plan. They feel like it truly is “their town, community, or neighborhood.”
When communities are brought together, there’s a sense of pride – being proud of living in a neighborhood or small town that is so well connected, where neighbors know and help each other on a regular basis, where the business owners know the local’s names. A familiarity with the history and the environment of that area is created, which brings a welcoming feeling to those who are visiting!
When Communities Unite, Pride Ignites!!
How to connect with STAR
If you are looking for ways to bring your community together and reach your local residents in a new and unique way, please contact us at firstname.lastname@example.org and type in STAR in the subject line.
We look forward to showcasing your influencers from your own backyard.
The Vision of STAR
The Vision for STAR, on a larger scale, is to help County Commissioners, Chambers of Commerce, Business Groups, and Economic Development Directors, use the power of the town residents and neighbors to promote the towns’ events and vision, and to share the benefits and sites of the area. STAR will be a vital teaching tool and a resource for the smaller towns that are experiencing challenges for many reasons, to reignite the spark, one town at a time.