The advantage of working with a publicist is that you can call them with a story that might not even be related to your business! Take Rachel Hultin, the creator of ByeByeBlueMustang.com – who is a “developer” client of ours who happened to have created a media frenzie – well – with a little bit of our help! Rachel asked her friends on Facebook to submit a Haiku as to whether they liked or disliked the Blue Mustang at DIA, hoping to start some interesting dialogue about the art piece. A little leak to our friends at Denver Daily News and Westword started the media storm which gained recognition from Channel 9, 7, KOA radio, CNN, and ultimately ended up on the Front Page of the WallStreet Journal on Sat. Feb. 7th, 2009! We love your spunk Rachel!
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