Kids Parade

If you’re still looking for something fun to do on the 4th of July, we encourage you to check out the annual Highland Neighborhood Fourth of July celebration, which has been drawing thousands to the area for more than a decade.

In addition to a parade and community picnic, this year’s festivities include live music, performances from local dance troupes, a bike decorating contest, field day games and an amateur pie competition. Judged by local celebrity chefs, the contest includes a $500 gift certificate to Linger for the winner.

The event kicks off at 8 am with a bike decorating party at 32nd and Clay Street and culminates with the creation of a 200-foot long sundae, crafted by our client Little Man Ice Cream and eagerly devoured by attendees – both young and old. For a full schedule, click here.

The Stasko Agency has been involved in the Fourth of July celebration since its inception. The goal was to simply find a way to bring the community together at a time when Lower Highland was beginning to attract a variety of new residents. But we also hoped that through the event, visitors from other parts of Denver would gain exposure to our little neck of the woods and all we had to offer, including such unique merchants as Little Man, which opened on July 4, 2008.


As a homegrown PR agency, we wanted to help put Highland on the map, so we helped organize the initial event, raised funds to cover entertainment, food and drinks and also promoted the celebration to the media. The result is an event that continues to grow and gain attention. We are consistently included in lists of local top 4th of July celebrations by such publications as 303 Magazine and Denver Life Magazine.

We continue to be heavily involved in fundraising and promoting the event, which remains one of our favorite holiday gatherings of the year. It also serves as a great reminder of how community events can serve as great public relations tools.