Last week was like Christmas for public relations professionals working in the real estate industry. That’s because Denver played host to the spring convention of the National Association of Real Estate Editors, a group of real estate reporters and editors from such prominent news outlets as Los Angeles Times, SmartMoney magazine and Bloomberg News. The conference offered a great opportunity to build relationships with news makers we never get access to, so when a NAREE board member asked The Stasko Agency to plan a cocktail party for conference attendees, we jumped at the chance.
Finding a place to showcase all Denver has to offer was a challenge, but we finally found the perfect spot – one of the luxury penthouses located above the Ritz-Carlton Hotel. Development company Craft DeLay owns the 25 residences within the hotel (known as Residence XXV) and generously donated the space for the event. Swinerton Builders Colorado, Zocalo Development and Management, Amstar and Allied Realty/Orion – all current or past clients of The Stasko Agency – also served as sponsors. The event space, located on the 19th floor of the building, provided wonderful views of the downtown skyline and a great vantage point to view some of the buildings the sponsors have developed, including the green apartment building Solera (Zocalo) and and condominium project One Lincoln Park (Swinerton). We hosted about 50 media representatives who got to hear a bit more about what’s happening in Denver’s real estate market.
|The view from the top|
|Our sponsors with NAREE Members Kris Hudson of the Wall Street Journal and John Rebchook of the Colorado Real Estate Journal|
Organizing the party certainly wasn’t easy, but having the chance to connect key real estate movers with some of the nation’s most well-regarded real estate journalists made the event well worth the effort.