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Many of us have had to shift our business strategies or evolve how we do business over the last year. I have found that more and more of my clients are trying to find a way to tell the story of that evolution.  Spurred by demand for that service, I recently partnered with a few bad-ass colleagues to form the YES (Your Evolution Story) Story Squad, and we are making it our mission to help businesses mine their experiences of the last year so they can see, shape, and share their evolution stories with the world.

Our unique YES process is designed to help business owners overcome the challenges that often accompany a big change. We help you:

  • Discover and connect your new story with your “why” and what’s important to you now.
  • Rally your team around a shared vision of who you are now.
  • Engage your team to tell their new story and a shared vision of who they are now.
  • Share your story with the media/press and your current and future customers in a condensed, easy-to-access format.
  • Clarify your marketing message and uncover new emerging market opportunities.
  • Identify new possibilities for your work/business and define next steps.

The YES Story Squad includes a Visual Strategist, Narrative Storyteller, Strategic Publicist, and Social Media Orchestrator.  With our expert guidance, you’ll be able to see and celebrate your company and how you serve your customers now. You’ll have a renewed sense of connection with your customers, and the confidence and clarity that will allow you to see new opportunities to expand your customer base and the value you provide your community.

Check out these other businesses who have recently said YES:

Happy Dog Adventures—an established business looking for ways to share the founder’s story and expand her market reach.

Jonathan Siegel—a solopreneur (and heart transplant survivor!) creating a brand new business and looking for a way to tell his story.

Rebecca Saltman—a social impact entrepreneur whose business is evolving right this very moment!

 

Do people need to get to know you again?  Are you ready to say YES, too? Let’s chat about how this new approach could benefit your business. Send me an email here or call 720-404-4507 and let’s discuss how to get your story told.

 

 

Spring roared in like a lion on so many levels this year!  The new season brought a fresh dusting of snow and marked the beginning of a global pandemic.  Our hearts and prayers are with all of you and your families at this difficult time and we hope you to stay safe and healthy as our world fights to overcome this pandemic.

This month, The Stasko Agency has been busy conducting business in a whole new way.  On March 8th we joined the Rebecca Saltman, the Founder of Root Weavers, who offered a unique tribute to International Women’s Day by hosting a virtual expo and a 7-hour live event featuring 24 expressions of purpose and passion videos from women around the world. It was a day where women were recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political.  This was a free event offered worldwide.

This was the first virtual conference that The Stasko Agency has participated in.  The event was hosted on Women on Purpose’s new Digital Ecosystem, the Game-changing Platform, eZ-XPO. To get a taste of our day, click here and register to explore all videos and live footage of the day.

Businesses are being forced to reimagine a new normal and to innovate around a new paradigm, yet many do not have the framework or tools to do this work.  To help bridge that gap, the founders of The 3rd Place – myself, Janine Underhill and Myrna James Yoo – have created a workshop to teach businesses and communities how to proactively respond to crisis situations. We recently filmed a COVID-19 Scenario Planning Workshop called Reimagine the Response.  It is a workshop designed to provide a framework for business owners and to help them visualize and anticipate changes in their workflow and creatively problem solve to find new ways of doing business.

Our guest speakers were Leona Cohen, a Certified Business Continuity Professional (CBCP) with over 15 years of experience in Business Continuity and Emergency Planning at Fortune 500 organizations and Dr. Michael Schmidt, PhD, CEO and Chief Scientific Officer of Sovaris Aerospace, which is focused on assessment and solutions applied to humans in space and extreme environments on Earth. He spoke to the reality of the coronavirus from a medical perspective and how to best serve your customers and employees and keep them safe.

We will be offering this Workshop on-line in the upcoming weeks.  Stay tuned for the dates.

Stay safe, healthy, active, and look for all positive in being present!