If you’ve ever wondered how to mix the perfect martini or how to host a dinner party without getting stuck in the kitchen, Tim Laird is your man. Known as America’s CEO (Chief Entertaining Officer), Tim makes a slew of media appearances every year, spreading his insights about hosting great soirees on the behalf of liquor producer Brown-Forman. We’ve been helping Brown-Forman promote its new cinnamon-flavored liqueur, Tuaca Cinnaster in Colorado, so last month we brought Tim in to help with the effort.

His first stop was 9News’ Colorado & Company, where Tim offered tips on how to create a special Super Bowl spread, complete with Cinnaster-inspired cocktails. Click here to check out Tim’s interview with Denise Plante. The author of That’s Entertaining, also did a similar segment on the Everyday show, which you can view here.

Tim Laird with Colorado & Company Host Denise Plante

In the evening, Tim hosted a Cinnaster cocktail tasting and contest at Ocean Prime. Writers and editors from Westword, Blacktie Colorado, Denver Life, 303 Magazine, Indulge in Denver, and Out Front Colorado sampled specially-crafted Cinnaster creations and chose one to serve as Ocean Prime’s Featured Cocktail for February. The winner was the “Cinnaster Spiked Cocoa,” a warm blend of Tuaca Cinnaster, Godiva chocolate liqueur, hot cocoa, Aztec chocolate bitters and Cinnaster-infused whipped cream. The panel of judges called the cocoa cocktail, “A great winter drink,” and “great on a ski day.” Ocean Prime will have the drink available all month, if you’re craving something warm on a chilly day.

You can read more about the event in 303 Magazine. And if you’d like more information about the history of Tuaca in Colorado, check out this Westword blog.
We owe a debt of gratitude to Tim for serving as such a great host and making our job easy. We’d also like to thank Ocean Prime for creating such interesting Cinnaster combinations. If you’d like to play Cinnaster mixologist on your own, these recipes might serve as a great starting point.

The Stasko Agency is proud to announce that it has been selected by liquor and wine producer Brown-Forman to launch a new Tuaca liqueur in Colorado. The liqueur, called Cinnaster, is a blend of Italian brandies, vanilla and citrus flavors and a bold kick of cinnamon.  Cinnaster marks the first expansion of the Tuaca brand, which has been sold in the U.S. since the 1950s and is hugely popular in Colorado. The state (along with Texas) is one of the top two markets for Tuaca sales in the nation.

With cinnamon gaining favor as a flavoring in food and beverages, we’re hoping that Tuaca fans will embrace Cinnaster as well. The liqueur will have its formal kick-off on December 12th at the Cinnful & Sweet Party at The Dive Inn, 1380 South Broadway. If you’d like to attend, see the details below, which include the text code you need to get on the guest list.

You’ll also get the chance to learn more about Cinnaster in January when an advertising campaign for the liqueur hits the airwaves. The commercials will air in Denver, Colorado Springs (where the bar boasting the highest Tuaca sales in the state is located) and Austin and represent Tuaca’s first foray into television advertising.

If you’re not a Tuaca drinker already, consider giving the liqueur a try. The original flavor is a mix of Italian brandy and orange and vanilla, making it great as a shot or combined with other mixers. The liqueur dates back 500 years and has quite an interesting history – as outlined in the video below.

Cinnaster is already available at local bars, restaurants and liquor stores. We are also busy pitching stories and planning events to build exposure for Cinnaster, so be on the lookout for more news about this exciting new liqueur.