As an organization that supports a wide range of eclectic and newsworthy clients, The Stasko Agency has had the opportunity to work with some unique media outlets, reaching out to audiences at a local, regional and national level.

We recently positioned an article about Root Down in Spaces Magazine, a publication which showcases innovative and intriguing design and has offices across the country. The magazine is just now making its way to Denver, and we were happy to see Root Down get a three-page spread about their space. You can pick up a copy of the magazine at the restaurant, which is located at 1600 W 33rd Ave in Denver.

Through a few connections and some behind the scenes work, Root Down was also featured on TLC’s What Not To Wear for the unveiling of one of their makeovers! We were able to meet one of the producers for the show, who mentioned how excited she was to see the segment come together and how much she enjoyed working with Justin and the Root Down team. It’s always refreshing to network with media professionals who appreciate our clients’ successes and are willing to seek out new opportunities.

We’re also seeing great coverage in the real estate realm. Solera made the front of the Colorado Real Estate Journal (June 17-June 30, 2009) with an article titled “Solera soars to new heights in sustainability,” which touts Zocalo Community Development’s reputation for raising the bar on sustainable developments in Denver.

Coverage like this is what makes our job worth it. We’ll leave you with a final thought, which was sent to us by our friend Janine Underhill with FutureWave Consulting.

“If I were down to my last dollar, I’d spend it on PR.” – Bill Gates, Microsoft Founder

Now that’s what we like to hear.

Since opening last December, Root Down has been a huge success, packing out the place daily and constantly staying in the press. We’re happy to land new stories about this fun and funky restaurant and are always looking for new angles and attributes to point out. We were extremely pleased with a recent article by Dining Out which gave readers a taste of the crazy journey of Root Down, from construction to completion (“Flaming Hoops and Nouveau Nostalgia–Root Down blossoms against all odds”). We remember looking at the spot last summer and straining our eyes to imagine what it would eventually become. But over time (and with much hard work and inspiration), the old 1950s station took on Justin’s unique vision and transformed into one of Denver’s restaurant hotspots.

With the onset of incredible restaurants and venues such as Root Down, Highland itself has transformed into the place to be. Men’s Journal recently named East Highland as one of “The Best Neighborhoods in America.” (Of course we agree, but then again, we’re pretty biased!) Root Down was dubbed “the city’s most interesting new restaurant” in the article, and was listed among some of our other favorites–Little Man Ice Cream, Lola, Vita–which help make this area so desirable.

We love seeing (and landing) great press for great places. Keep coming back to the blog to hear more stories about our amazing clients and all they are doing.

And if you haven’t visited Highland or stopped by Root Down, let us know! We want you to be part of this ongoing story and see for yourself what all the hype is about.

This past Wednesday, The Stasko Agency had the privilege of attending the IACP (International Association of Culinary Professionals) Conference in Denver. What a great opportunity to network with talented writers, chefs, and foodies from all around the world!

In the morning we sat in on two sessions to learn more about marketing and pitching within and about the food industry. Our first table was with Virginia Willis, author of the fabulous cookbook Bon Appétit, Y’all! Three Generations of Southern Cooking (Ten Speed Press, 2008). Virginia shared her experiences in promoting her latest cookbook, offered marketing strategies for authors and publishers, and revealed ways to get your name heard and remembered. Charming & southern, both Virginia and her recipes proved to be quite a treat. We wish her the best as she continues to travel around the country doing what she knows best!

Our second table was just as delightful, with a discussion lead by Better Homes & Gardens food editor Nancy Wall Hopkins. Nancy offered a refreshing (and completely approachable) perspective on pitching to large magazines. She’s proof that editors are truly as passionate about good stories as we are! By laying out some to-do (and to NOT do’s), Nancy explained that magazine pitching should be about a dialogue, not a rigid “Here’s my story and that’s that.” By looking at the bigger picture and seeking the story behind the story, we can begin to offer editors the kind of information they can run with. If only we could all have the vision that Nancy has! We look forward to getting in touch with her (hopefully with all the right methods in place) to see if we might have a story that she’ll be gaga over.

We finished out the day at the opening reception, held in the Denver Art Museum. Root Down was one of the restaurants featured at the event, and had quite the buzz around their station. Thanks to all the IACPers we met who showed up to say hello! We were excited to hear all the positive feedback! A special thanks to Virginia, who posted a Root Down shout out on her facebook page.

Kudos to all the amazing cuisine provided by Denver’s top restaurants–we couldn’t get enough of the great dishes we sampled. Overall, it was a great event and we were honored to be a part of it all.

We’re always thrilled to see the places we love receive the accolades they deserve! Westword just released their picks for Best of Denver 2009, recognizing some of Denver’s top people, places, and things.

Among the many winners, two made us particularly proud:

Best Restaurant Neighborhood– Berkeley/Highland.

“This year’s hot restaurant neighborhood news is a northwest-side story. In 2008, three new restaurants sprang up at the corner of 44th Avenue and Lowell Boulevard long held down by Cafe Brazil: Billy’s Inn, Tocabe and Shazz. From there, it’s a quick trip to Tennyson Street, where you can have breakfast at DJ’s Berkeley Cafe, lunch at Brasserie Felix, then drinks at the Berkeley Inn, the recovered dive bar where you can still have a couple of cigarettes with your beer and shot. Then it’s down to 32nd Avenue for happy hour at Venue, dinner at Duo, a quick after-dinner glass of wine at Z Cuisine À Côté, and a final nightcap at another newcomer, Root Down. In between, there’s Big Hoss Bar-B-Q (fried cheese and whiskey floats), Bang, Taquería Patzcuaro (chicharrones), Masterpiece Deli and about a hundred other spots that range from a few of Denver’s worst to some of its very, very best.” –Westword Best of 2009

Best Contemporary Cocktail–Root Down

“Root Down’s bar may be located in an old service station, but Justin Cucci’s new restaurant is completely contemporary, from its “field-to-fork” mentality reflected in a menu full of locally sourced ingredients to its streamlined dining room (with amazing views of downtown). But we keep returning to the bar, where Root Down’s adventurous spirit is reflected in original cocktails featuring those same fresh ingredients, from the Thyme Gin Rickey (fresh muddled thyme, lemon and lime juices and gin) to the Pepper Blossom (St. Germain elderflower liqueur, Prairie organic vodka, muddled fresh basil, lemon, jalapeño and agave nectar). Happy hour runs from 5 to 7 p.m. Monday through Friday, but this bar is hopping at all hours. And if you don’t spot something you like on the specialty cocktail list, the resident mixologists are always happy to create something for you. We can’t wait to see what they come up with after the first harvest of Root Down’s two gardens.” –Westword Best of 2009

Exciting to know we live & work in the heart of Denver’s new restaurant hot spot! Congratulations to the winners, who make the Mile High City such a great place to be.

Root Down is lovin’ the wonderful “Valentine’s Day” recommendation from 5280 Magazine and one of the hot spots to visit for Valentine’s Day brunch! We are enjoying this client so much because of all the many layers that the media can write about– the amazing food, funky décor, incredible and unique drinks, the food, the superior wait staff, and did we mention the food!

The word is getting out – – and Root Down is lovin’ it! We are so appreciative to all the food media who have endured the wait for Root Down to open – your comments, articles and visits have all been welcoming and overwhelming! Happy to see Rocky Mountain News Lori Midson suggesting Root Down as one of her recommendations for Restaurant Week! We love that!