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Stasko Agency Adds Clients

I am absolutely thrilled about helping three old friends (who also happen to be successful entrepreneurs ) promote their latest achievements. Pasquini’s Founder Tony Pasquini, David Zucker, principal of Zocalo Community Development and Paris on the Platte Owner Faye Maguire all have very different businesses, but they share a pioneering spirit that I truly admire and I am excited about using my skills to shine the light on what they do.



Last month, The Stasko Agency spread the word about the re-grand opening of Pasquini’s Highland location, which Tony recently acquired. The event drew a big crowd and gave Tony a chance to reconnect with the neighborhood. I’ll also be helping Pasquini’s gain more exposure for the Lone Tree location as well as some new stores that will be coming on line in the next few months.

After a hiatus, The Stasko Agency is once again serving as the agency of record for Zocalo, a builder of sustainable, multi-family projects. On Thursday, we announced the firm’s latest project – a LEED Gold certified, high-rise apartment adjacent to Union Station. The story was picked up by the Denver Post and Inside Real Estate News. I look forward to providing updates on the project and Zocalo’s other developments, which include Solera and the recently launched 20/20 Lawrence Apartments. Here’s a great photo of David and Mayor Hickenlooper in action during the news conference announcing Solera’s groundbreaking.

Lastly, I encourage you to stop by Paris on the Platte Cafe and Bar on Friday, September 23rd or Saturday, September 24th as the cafe marks its 25th birthday. Friday night will feature music by the acoustic duo middleroad, while Saturday night will serve as a tribute to the cafe, with former and current employees and patrons sharing stories. The event, a benefit for the Colorado Coalition for the Homeless, will also include several musical performances and drawings for gift baskets and other items. Although the coffeehouse (and former bookstore) was one of the first businesses to take a chance on once lonely Platte Street, it managed to gather a devoted following of regulars who were known affectionately as “Parisites.” Congrats to Faye for building an institution that holds great memories for so many, including me! Here’s a look at me and my fellow revelers enjoying a “Little Black Dress” party at Paris two years ago.

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Solera’s Grand Opening Event!


After much anticipation, Denver’s first LEED Gold rental community, Solera, has announced their Grand Opening party, scheduled for Wednesday, November 10th.

Walk the “green carpet” with the rest of downtown Denver and enjoy live jazz music, libations (including Solera’s very own fall cocktail), catered hors d’oeuvres, and drawings for prizes from local Denver restaurants and businesses! Every guest will be entered in a drawing to win the grand prize–a free bike, courtesy of Wheat Ridge Cyclery.

This exclusive Toast & Tour is a “Don’t Miss” event and by RSVP only, so make sure to send an email with your name and how you heard of the event to party@soleraliving.com.

Here are the event details:

Solera Grand Opening Event

Wednesday, November 10, 2010
5:00 to 8:00 PM

1956 Lawrence Street
Denver, Colorado 80202
(303) 381-7777

RSVP to party@soleraliving.com (a must for guest entry!)

For more information on luxury green apartment living in downtown Denver visit www.soleraliving.com or “like” them on facebook at http://www.facebook.com/SoleraDenver

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Touring Solera, LEED-Gold Apartments in Denver

This past week, The Stasko Agency had the opportunity to tour Zocalo Community Development’s newest LEED-Gold certified apartments, Solera. Some of you may remember these sustainable apartments from when we hosted the groundbreaking launch party last summer at 1956 Lawrence Street. (Read about it here…)

The building has made unbelievable progress in the past year and is now nearing a fall completion. Check out the transformation since May 2009:


Solera will be the first LEED-Gold rentals in the entire Rocky Mountain region and one of only a few dozen in the country. By living in a sustainable apartment, residents will likely experience noticeable savings on their energy bill compared to similar apartment buildings. Zocalo’s first LEED multi-family project – award-winning RiverClay – outperformed projected energy savings, reducing energy consumption by nearly 60 percent compared to EPA standards.


Seeing the completed model only strengthened our excitement over this cutting-edge building. Every detail seems to be perfectly executed–from the beautiful finishes and energy-efficient appliances to the spacious layouts and loft-style celings. We found ourselves envious of the future Solera residents, who will literally be a short walk from Invesco Field, 16th Street and downtown Denver hotspots.

In fact, Solera has been dubbed a “Walker’s Paradise” by the popular Walkscore.com, with a walkability rating of 95 out of 100.

Check out the view from Solera’s rooftop terrace:


Zocalo Community Development has definitely struck the perfect balance of form and function with these units. We can’t wait for the first residents to move into their homes in the next few weeks so we can hear firsthand what the experience is like.

If you’re looking for a downtown Denver rental, or know someone who is, we strongly recommend taking a tour of these sustainable apartments. More information can be found on their newly launched website (www.soleraliving.com) and blog (www.blog.soleraliving.com)

Also, check out the article about Solera in the Denver Daily News this past Wednesday: Solera: Green living downtown by Ben LeDoux. (One slight correction: there are actually 120-units in the building, not 110!)

Lastly, make sure to stop by Solera’s Facebook Page & “like” them to stay updated on the latest and greatest.

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Marvelous Media Coverage

As an organization that supports a wide range of eclectic and newsworthy clients, The Stasko Agency has had the opportunity to work with some unique media outlets, reaching out to audiences at a local, regional and national level.

We recently positioned an article about Root Down in Spaces Magazine, a publication which showcases innovative and intriguing design and has offices across the country. The magazine is just now making its way to Denver, and we were happy to see Root Down get a three-page spread about their space. You can pick up a copy of the magazine at the restaurant, which is located at 1600 W 33rd Ave in Denver.

Through a few connections and some behind the scenes work, Root Down was also featured on TLC’s What Not To Wear for the unveiling of one of their makeovers! We were able to meet one of the producers for the show, who mentioned how excited she was to see the segment come together and how much she enjoyed working with Justin and the Root Down team. It’s always refreshing to network with media professionals who appreciate our clients’ successes and are willing to seek out new opportunities.

We’re also seeing great coverage in the real estate realm. Solera made the front of the Colorado Real Estate Journal (June 17-June 30, 2009) with an article titled “Solera soars to new heights in sustainability,” which touts Zocalo Community Development’s reputation for raising the bar on sustainable developments in Denver.

Coverage like this is what makes our job worth it. We’ll leave you with a final thought, which was sent to us by our friend Janine Underhill with FutureWave Consulting.

“If I were down to my last dollar, I’d spend it on PR.” – Bill Gates, Microsoft Founder

Now that’s what we like to hear.

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Groundbreaking News–Solera

This past Friday, The Stasko Agency joined Zocalo Community Development to host a launch party announcing their newest project, Solera. We alluded to this new development in our last post, but we can now proudly reveal all the details. Solera will be a 120-unit, eleven-story high-rise rental development which is targeted for Gold LEED certification, placing it among only a handful of sustainable rental properties in the entire United States. Zocalo will be adapting their award-winning Solar Mortgage Program to apply to Solera’s tenants and hope to continue making new strides within the sustainable movement in Denver.


The launch party, held on the site of Solera at 1956 Lawrence Street, was quite successful and we couldn’t be happier with the turnout! We even saw quite a bit of interest from the media. (Above: Fox 31 gets footage of David Zucker and Mayor Hickenlooper). Many thanks to the Mayor for spending the afternoon with us and showing his support for all that David and Zocalo Community Development have done through their earth-concious developments.

Check out what the Westword had to say.

Solera will also be launching a blog charting the different stages they will go through to reach Gold LEED certification. Make sure to stop by www.soleraliving.blogspot.com for semimonthly updates.

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