Maximize your marketing efforts

Information is power. So doesn’t it make sense to harness the information available through your Point of Sale system to maximize your marketing efforts? Integrating your marketing software with your POS will save you time and money and will allow you to identify what strategies are actually driving leads and resulting in sales. At Kukui, we often get questions from shop owners about why integration makes sense, so we asked company founder and chief architect Ryan Wilmot to tackle some of the concerns we hear about most frequently…