HVAC Target Marketing

As the operator of a small business, I know how frustrating it can be to spend money on a marketing campaign that doesn’t produce results. In the HVAC industry, where budgeting for technicians and equipment is often the priority, one expensive advertising failure can be enough to convince a contractor that marketing simply isn’t worthwhile.

However, instead of simply writing off marketing altogether, why not take a closer look at why your marketing dollars didn’t attract the customers you expected? While utilizing the wrong advertising channel or launching a campaign during the wrong time of year can lead to a disappointing outcome, poor targeting is more often than not, the leading culprit when a campaign falls flat…