Market to both Boomers and Millennials with tailored, generational messages

You’ve probably been hearing a lot lately about how important it is to appeal to Millennial customers. While that’s true (with Millennials expected to represent 40 percent of all car buyers by 2020), continuing to market to their parents and older siblings is going to be just as crucial to your success.

The majority of cars on the road today were purchased by consumers aged 45 to 64. Some may have passed on those cars to their kids, but by and large, they are still likely responsible for servicing those vehicles…