MotorAge – “Choose the right customer retention program for your shop”

I don’t have to tell you that retaining customers is one of the biggest challenges facing shop owners today. It’s estimated that automotive repair shops are losing more than half of their customers each year. The losses are due to a variety of factors. Cars are better built and require fewer repairs, which is extending the number of days between visits. Shop owners are also seeing customers jump to dealerships, which in contrast to the aftermarket sector, are managing to retain 62 percent of their customers annually…