Happy New Year! I am excited and hopeful about what 2012 holds, especially after such an eventful year in 2011.

Last year, The Stasko Agency developed campaigns to launch everything from a new outdoor gear protection system to comfort food-filled waffle cones. We also rekindled relationships with former colleagues and friends and helped them promote a variety of projects.

I am proud of what we accomplished and thought I’d share a few highlights from 2011:

  • Crafty Ladies: In March, Highland Tap & Burger introduced the Crafty Ladies Beer Club, giving beer-loving babes a great reason to gather. We helped spread the word about the club, whose members meet twice monthly for tastings and to learn about their favorite beers from the craft brewers who make them. Here is 9News Reporter Heidi McGuire interviewing the club’s former spokesperson, Amy Pardee, back in April. The Crafty Ladies Beer Club is the brainchild of one of the Highland Tap and Burger owner’s Juan Padro, and his dynamic team!

  • Urbandwellers Showroom Shines: We’re huge fans of urbandwellers partners Larry Beard Jr. and Bruce Littlehorn and their unique, space-saving furnishings. So, we were thrilled to help them unveil their 1,000-square foot showroom in the Water Tower Lofts downtown. The space (which doubles as their home) landed on the cover of The Denver Post’s Lifestyle section in November.

  • Growing Good Food Locally: We learned a lot about the importance of sustainable farming last summer when we launched a campaign to promote Circle Fresh Farms – a network of farms that produces organic, pesticide-free produce in greenhouses year-round. Our early efforts gained the company coverage in a slew of papers in the Boulder area (Longmont Times-Call, Boulder Daily Camera, Boulder County Business Report) where one of its farms is thriving. A second campaign to promote a program that helps turn returning veterans into farmers, drew attention from 9News, 7NEWS and the Denver Business Journal.

  • LoHi Merchants Join Forces: This past summer, I worked with LoHi realtor Paul Tamburello to create a way for neighborhood business owners to share information and resources and promote each other to residents. The LoHi Merchants Collaborative, which meets monthly, helps achieve those goals and allows local businesses to market the neighborhood more effectively. We are working on several initiatives to drive business to LoHi, including a welcome basket for new residents and a shuttle that would run from downtown to Highland. Our next meeting is slated for 5:30 p.m. on January 30th. If you’d like more information, drop me a line here.

  • Protecting Precious Gear: Driving into the garage with a bike still mounted on your car’s roof rack can leave you in tears, which is why our friends at HeadsUp Systems decided to prevent anyone from suffering that sad fate. Their wireless alert system warns drivers as they approach their garages, reminding them about the bikes, kayaks, canoes and other equipment they may have mounted on top of their vehicles. In addition to garnering a bevy of trade industry press, the company’s unique product was also recently featured in a 9News story about great holiday gifts. You can view the story here.

  • Paris Celebrates a Silver Anniversary: Helping entrepreneurs mark significant milestones is always satisfying, but providing support for Paris On the Platte’s 25th birthday party was particularly special, given the memories we’ve built there. And thanks to a mention in Penny Parker’s Post column, both longtime patrons and new customers turned out for the celebration and shared their stories of the legendary cafe and bar.

  • Developer David Zucker’s Real Estate Deals: Zocalo Community Development, led by David Zucker, kept us busy last year. In September, we helped the company announce plans to build a 13-story, 220-unit apartment project at Union Station. A month later, we worked with David to announce the sale of its downtown hi-rise apartment building Solera. The sale was a record for the state of Colorado and garnered the attention of the Denver Business Journal, Inside Real Estate, The Denver Post and Yahoo! Finance.

  • Bobo’s Create a Buzz: A waffle cone filled with macaroni and cheese instead of mint chocolate chip ice cream? It may sound strange, but it’s actually a delicious mobile meal, launched last fall by Little Man Ice Cream. Called Bobo Cones, the new cold weather fare passed KDVR’s Dan Daru’s taste test when he sampled a macaroni and cheese-filled Bobo Cone during the station’s morning broadcast. The cones were also featured in the Huffington Post and on several food blogs including IceCream News.

  • Menchie’s Makes Highland a Hot Spot for FroYo: We wrapped up the year by introducing LoHi residents to Menchie’s, a frozen yogurt shop that just opened an outpost not far from North High School. For its opening celebration, Menchie’s hosted fundraisers for The Tennyson Center for Children and the Rocky Mountain Rollerpunks. Here’s a great shot of Rollerpunks members hugging the Menchie’s mascot.

I look forward to continuing our momentum and making new connections in 2012!



Last month, The Stasko Agency client HeadsUp Systems unveiled its revolutionary new damage protection device to great fanfare at this year’s Interbike International Bicycle Convention, the bicycling industry’s largest trade show. Held in Las Vegas, the event drew more than 23,000 attendees, including retail buyers and journalists from around the world.

HeadsUp stole the show, generating plenty of buzz for its wireless alert system that helps outdoor enthusiasts avoid “racking” their roof-mounted sports gear. The system sends a signal to drivers as they approach their garages, reminding them about the bikes, kayaks, canoes and other equipment they may have mounted on top of their cars.

The company’s innovation didn’t go unnoticed. HeadsUp Systems was chosen as a “showstopper” (one of 12 “don’t miss” exhibitors highlighted by expo organizers) during the show’s first day and earned a bevy of media mentions. Outdoor industry news sites such as About.com, Gadgets SPY, XYDO, MTBR, GizMag and Bicycling.com all featured HeadsUp Systems’ unique product as did blogger DC Rainmaker and the Product News Channel, which features emerging products.

HeadsUp Systems not only wowed the media, but also caught the attention of buyers looking to add the company’s wireless alert system to their offerings. The company is signing up new domestic retailers every week, with one very high-profile outdoor retailer possibly stocking HeadsUp System by mid-November. By next spring, the product should be available in retailers throughout Europe and Australia.


For now, fans can find the HeadsUp System online for $169.99. And if you’d like to see HeadsUp Systems Co-Founder Tom Rieber explaining out the wireless alert system works, click here.